A BIG thank you.....
to all presenters of the Making Friends With Media Event!!
to all interested parties who showed up to meet and learn about our local media!
to the City of Gig Harbor for allowing their support
AND
to the Gig Harbor Arts Commission for presenting this workshop!
OK.....in the interest of full disclosure, I am one of the Gig Harbor Art Commissioners.
Our goal in presenting these workshops is to be of assistance to local artists and their business...which is small business, so we included small businesses and then invited our local non profits.
Our next workshop is:
How to Make Facebook Your Number One Marketing Strategy
May 6th 5:30pm
Gig Harbor Civic Center
The meeting will be in the Council Chambers,
no reservation required and we are expecting a full house!
The presenters for this workshop will be
Tracey Warren, author, "100 Lessons to Grow Your Business Using Social Media"
AND
Laureen Lund, Marketing Director for the City of Gig Harbor.....Laureen markets Gig Harbor, including using social media, every day!
Our last workshop included how to write a good press release, here is a recap:
Good press releases are meant to keep the media informed of your recent developments and future plans.
Good press releases are meant to stirr the reporters' interest and inspire them to cover the story further.
1. Grab attention with a good headline; engaging and accurate.
2. Get right to the point in the first paragraph: who, what, where, when, why. Reporters are busy, make it easy for them.
3. Include hard numbers. If you are have a new art piece about a particular subject, is it growing extent...numbers please. If your widget is popular in the world and selling like hotcakes here.... If you had 5 runners in your event last year and 200 runners this year..numbers please...etc.
4. Make it grammatically flawless. Please do not spell Twitter, Tweeter....OK, that was me. But, don't do it!!!
5. Include quotes when possible...one sentence.
6. Your contact information.
7. One page,send email. If you can get a photo in the actual email, good. Reporters do not have time to click through to find a photo.
8. Show reporters how to find more information with a clickable link.......just make double sure there is good information when landing on that link/s.
9. Your Facebook address, you Twitter address....
10. A followup phone call is good thing to do to make sure your release was received.
11. Always ask for the order.....example:
There is going to be a great presentation on May 6th at 5:30pm at the
Gig Harbor Civic Center on How to Use Social Media as Your Marketing Tool.
Will you you attend??
Where ever your footsteps take you,
go with great joy
and great kindness to one another!!!
go with great joy
and great kindness to one another!!!
