Marketing for Non Profits

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What is your cause?  

Are you involved in making your community a better place?  

Are you involved in making the world a better place?

I know you...and the answer is yes.  

Social Marketing for Non Profits

According to GivingUSA, Americans gave nearly $300 billion in 2011…with the aim of making the world a better place.  That’s a lot of money.

Every year donors and nonprofits believe more could be done, if there was just more money.

Many donors are concerned their giving is not making a real difference.

By changing how you collect information, communicate your story and connect with donors, nonprofits can have better access to the funds you need.  Of the information that is available, almost none of it helps donors understand how charities are fulfilling their missions. 

According to the 2012 Edelman Trust Barometer that aims to gauge consumer trust, only around half of the survived individuals believe that nonprofits can be trusted to operate with society’s best interests at heart. 

A couple of years ago, Hope Consulting produced a research project called Money For Good. One of the results found that donors do care about impact and effecting positive change in the world.  And that nonprofits can attract more funds if they can communicate their impact, connect with donor sponsors and build relationships. 

Connecting  Communicating  Building

Snail mail, face to face and social media all have a part to play in connecting with donor sponsor, communicating your story and building relationships.

Learn everything you can about your cause, including on a national level.

Establish yourself as a knowledgeable resource for your cause, in your community.

Make new social media friends and subscribe to your cause on a national level…blogs, facebook pages, etc.  Your knowledge will increase, you will find stories, information that you can share.

Keep old friends.  Do you have a donor sponsor with news, share it.  Promote them and let them know you care about their events.

Boost web traffic with a blog and frequent social media postings.  List your link and when folks land on your link, make sure there is a donation button and email sign up.

“Ask for the order”.  There will be a time for this…after you have established a relationship.

In the very best of all worlds, your organization would be wise to have someone working on this communication all the time...

Did you know that Thursdays is Marketing for NonProfits on facebook.com/FeelGoodFreeArt

Where ever your footsteps take you,
go with great joy
and great kindness to one another!!!

Marketing for you!

A BIG thank you.....

  to all presenters of the Making Friends With Media Event!!

  to all interested parties who showed up to meet and learn about our local media!

  to the City of Gig Harbor for allowing their support

  AND

  to the Gig Harbor Arts Commission for presenting this workshop!

OK.....in the interest of full disclosure, I am one of the Gig Harbor Art Commissioners.
Our goal in presenting these workshops is to be of assistance to local artists and their business...which is small business, so we included small businesses and then invited our local non profits.  
 Our next workshop is:

 How to Make Facebook Your Number One Marketing Strategy

May 6th    5:30pm

Gig Harbor Civic Center

The meeting will be in the Council Chambers,

 no reservation required and we are expecting a full house!

The presenters for this workshop will be 

Tracey Warren, author, "100 Lessons to Grow Your Business Using Social Media"

AND

Laureen Lund, Marketing Director for the City of Gig Harbor.....Laureen markets Gig Harbor, including using social media, every day!

Our last workshop included how to write a good press release, here is a recap:

Good press releases are meant to keep the media informed of your recent developments and future plans.

Good press releases are meant to stirr the reporters' interest and inspire them to cover the story further.

1.  Grab attention with a good headline; engaging and accurate.

2.  Get right to the point in the first paragraph:  who, what, where, when, why.   Reporters are busy, make it easy for them.

3.  Include hard numbers.  If you are have a new art piece about a particular subject, is it growing extent...numbers please. If your widget is popular in the world and selling like hotcakes here.... If you had 5 runners in your event last year and 200 runners this year..numbers please...etc.

4.  Make it grammatically flawless.   Please do not spell Twitter, Tweeter....OK, that was me.  But, don't do it!!!

5.  Include quotes when possible...one sentence.

6.  Your contact information.

7.  One page,send email.  If you can get a photo in the actual email, good.  Reporters do not have time to click through to find a photo.  

8.  Show reporters how to find more information with a clickable link.......just make double sure there is good information when landing on that link/s. 

9.  Your Facebook address, you Twitter address....

10.  A followup phone call is good thing to do to make sure your release was received.

11.  Always ask for the order.....example:  

There is going to be a great presentation on May 6th at 5:30pm at the

 Gig Harbor Civic Center on How to Use Social Media as Your Marketing Tool.

  Will you you attend??

Where ever your footsteps take you,
go with great joy
and great kindness to one another!!!