Are you feeling a little "unliked"?

Is Facebook making you feel a little "unliked"?

You know that silence during a dinner 

when, 

suddenly, no one has anything to say?

That uncomfortable silence is being recreated on Facebook Pages everywhere.

Businesses are asking questions

 that go unanswered

 and posting news items and product pictures that tragically go

 un-liked.

There are 11 reasons, perhaps more or less,

 that you might be getting the cold shoulder from fans, 

1. Your questions are too personal....

Many small businesses and organizations know that questions can get fans involved, but it’s a certain kind of question.

 Don’t ask people what they’re doing for the weekend – if they want to share those plans on Facebook, they’ll do so with their friends.

Instead, 

focus on questions that directly engage what you know your audience is interested in

. How do you know your audience’s interests? 

 Well, they liked your Page, so they must like your industry. Go with that:

example: 

" If you would paint a landscape, where would it be?

If you knew your donation was going to educate girls..how would you help?" 

OR.....

Now you come up with a question folks will want to answer on your topic/cause.

(Come back for #2.......)

Where ever your footsteps take you,
go with great joy
and great kindness to one another!!!

Marketing Your Widget* On Social Media!!!

Marketing Your Widget * On Social Media

Widget = painting, nail polish, nonprofit run; substitute your item.

Come up with a social media plan and work your plan.  If your plan is to sell widgets, or get folks to enter your event...become a knowledge leader in your widget or event.  Social media is for sharing knowledge.

1.     Learn.  Learn everything you can about all the widgets in your category.  Learn everything about nail polish, health, colors, everything.  If you are having a fund raiser, supporting a cancer cure, find out everything about that cancer.

2.     Raise brand awareness. Establish yourself as a good resource of information in your area of interest.  Find good articles on your interest, short and sweet and post to Facebook, tweet to twitter, etc.  Art happenings in your area…critique of a painting.  Why and what colors of nail polish are good.  How running is a great exercise and is good for your body.  Become knowledgeable on your area of interest and share.  Try to share with a question…”Doesn’t a pedicure make you feel so much better?”  That is a question that will inspire a LIKE, rather than an answer.

3.    Make friends.  If there is a blog about your interest, subscribe.  If there are Facebook groups for your interest, join.  Connect with like minded organizations any way you can.  You will learn a lot, and you will be able to share a lot.

4.    Keep old friends.  Social media is a great way to strengthen friends we already have.  Give a shout out to your customers.  Welcome Mary Sue home from Italy with her new landscape of the Tuscan region. Give a shout out to your sponsors.  Safeway, who also donates bottled water to our run is opening a new store…let’s go.

5.    Boost web traffic and expand email contacts.  Most social media posts are short and link to areas of more information…web pages, blogs, etc.  For every click through, there needs to be an email sign up and/or donation button.

6.    Action.  Yep, this is last and for a reason. Jumping onto social media to sell or raise funds for your widget/ event before establishing yourself 1-5, can turn off anyone that’s chosen to follow you.  Focus on the first 5 points and your social network of friends will be more receptive, and may even share your call for action with some of their friends.

Plan Your Work …work your plan, every day.

 Perhaps you have a partner, or volunteer for this time consuming job.

You're Invited to find out more.....

May 6, 2013  5:30pm  Gig Harbor Civic Center

Social Media as a Marketing Tool!

Make your Facebook page your Number One marketing strategy 

 

Where ever your footsteps take you,
go with great joy
and great kindness to one another!!!