What is your cause?
Are you involved in making your community a better place?
Are you involved in making the world a better place?
I know you...and the answer is yes.
Social Marketing
for Non Profits
According to GivingUSA, Americans gave nearly $300
billion in 2011…with the aim of making the world a better place. That’s a lot of money.
Every year donors
and nonprofits believe more could be done, if there was just more money.
Many donors
are concerned their giving is not making a real difference.
By changing
how you collect information, communicate your story and connect with donors, nonprofits
can have better access to the funds you need.
Of the information that is available, almost none of it helps donors
understand how charities are fulfilling their missions.
According to
the 2012 Edelman Trust Barometer that aims to gauge consumer trust, only around
half of the survived individuals believe that nonprofits can be trusted to
operate with society’s best interests at heart.
A couple of
years ago, Hope Consulting produced
a research project called Money For Good.
One of the results found that donors do care about impact and effecting
positive change in the world. And that
nonprofits can attract more funds if they can communicate their impact, connect
with donor sponsors and build relationships.
Connecting Communicating
Building
Snail mail, face
to face and social media all have a part to play in connecting with donor sponsor,
communicating your story and building relationships.
Learn
everything you can about your cause, including on a national level.
Establish
yourself as a knowledgeable resource for your cause, in your community.
Make new
social media friends and subscribe to your cause on a national level…blogs,
facebook pages, etc. Your knowledge will
increase, you will find stories, information that you can share.
Keep old
friends. Do you have a donor sponsor
with news, share it. Promote them and
let them know you care about their events.
Boost web
traffic with a blog and frequent social media postings. List your link and when folks land on your
link, make sure there is a donation button and email sign up.
“Ask for the
order”. There will be a time for this…after
you have established a relationship.
In the very best of all worlds, your organization would be wise to have someone working on this communication all the time...
Did you know that
Thursdays is Marketing for NonProfits on facebook.com/FeelGoodFreeArt
Where ever your footsteps take you,
go with great joy
and great kindness to one another!!!
go with great joy
and great kindness to one another!!!
