Marketing
Your Widget * On Social Media
Widget
= painting, nail polish, nonprofit run; substitute your item.
Come up with a social media plan and
work your plan. If your plan is to sell
widgets, or get folks to enter your event...become a knowledge leader in your
widget or event. Social media is for
sharing knowledge.
1.
Learn. Learn
everything you can about all the widgets in your category. Learn everything about nail polish, health,
colors, everything. If you are having a
fund raiser, supporting a cancer cure, find out everything about that cancer.
2.
Raise brand awareness. Establish yourself as a
good resource of information in your area of interest. Find good articles on your interest, short
and sweet and post to Facebook, tweet to twitter, etc. Art happenings in your area…critique of a
painting. Why and what colors of nail
polish are good. How running is a great
exercise and is good for your body.
Become knowledgeable on your area of interest and share. Try to share with a question…”Doesn’t a pedicure make you feel so much
better?” That is a question that
will inspire a LIKE, rather than an answer.
3.
Make
friends. If there is a blog about your
interest, subscribe. If there are Facebook
groups for your interest, join. Connect
with like minded organizations any way you can.
You will learn a lot, and you will be able to share a lot.
4.
Keep
old friends. Social media is a great way
to strengthen friends we already have. Give
a shout out to your customers. Welcome
Mary Sue home from Italy with her new landscape of the Tuscan region. Give a
shout out to your sponsors. Safeway, who
also donates bottled water to our run is opening a new store…let’s go.
5.
Boost
web traffic and expand email contacts.
Most social media posts are short and link to areas of more information…web
pages, blogs, etc. For every click
through, there needs to be an email sign up and/or donation button.
6.
Action. Yep, this is last and for a reason. Jumping
onto social media to sell or raise funds for your widget/ event before
establishing yourself 1-5, can turn off anyone that’s chosen to follow
you. Focus on the first 5 points and
your social network of friends will be more receptive, and may even share your
call for action with some of their friends.
Plan
Your Work …work your plan, every day.
Perhaps you have a partner, or volunteer for
this time consuming job.
You're Invited to find out more.....
May 6, 2013 5:30pm Gig Harbor Civic Center
Social Media as a Marketing Tool!
Make your Facebook page your Number One marketing strategy
Where ever your footsteps take you,
go with great joy
and great kindness to one another!!!
go with great joy
and great kindness to one another!!!
