Marketing Your Widget* On Social Media!!!

Marketing Your Widget * On Social Media

Widget = painting, nail polish, nonprofit run; substitute your item.

Come up with a social media plan and work your plan.  If your plan is to sell widgets, or get folks to enter your event...become a knowledge leader in your widget or event.  Social media is for sharing knowledge.

1.     Learn.  Learn everything you can about all the widgets in your category.  Learn everything about nail polish, health, colors, everything.  If you are having a fund raiser, supporting a cancer cure, find out everything about that cancer.

2.     Raise brand awareness. Establish yourself as a good resource of information in your area of interest.  Find good articles on your interest, short and sweet and post to Facebook, tweet to twitter, etc.  Art happenings in your area…critique of a painting.  Why and what colors of nail polish are good.  How running is a great exercise and is good for your body.  Become knowledgeable on your area of interest and share.  Try to share with a question…”Doesn’t a pedicure make you feel so much better?”  That is a question that will inspire a LIKE, rather than an answer.

3.    Make friends.  If there is a blog about your interest, subscribe.  If there are Facebook groups for your interest, join.  Connect with like minded organizations any way you can.  You will learn a lot, and you will be able to share a lot.

4.    Keep old friends.  Social media is a great way to strengthen friends we already have.  Give a shout out to your customers.  Welcome Mary Sue home from Italy with her new landscape of the Tuscan region. Give a shout out to your sponsors.  Safeway, who also donates bottled water to our run is opening a new store…let’s go.

5.    Boost web traffic and expand email contacts.  Most social media posts are short and link to areas of more information…web pages, blogs, etc.  For every click through, there needs to be an email sign up and/or donation button.

6.    Action.  Yep, this is last and for a reason. Jumping onto social media to sell or raise funds for your widget/ event before establishing yourself 1-5, can turn off anyone that’s chosen to follow you.  Focus on the first 5 points and your social network of friends will be more receptive, and may even share your call for action with some of their friends.

Plan Your Work …work your plan, every day.

 Perhaps you have a partner, or volunteer for this time consuming job.

You're Invited to find out more.....

May 6, 2013  5:30pm  Gig Harbor Civic Center

Social Media as a Marketing Tool!

Make your Facebook page your Number One marketing strategy 

 

Where ever your footsteps take you,
go with great joy
and great kindness to one another!!!

Marketing for you!

A BIG thank you.....

  to all presenters of the Making Friends With Media Event!!

  to all interested parties who showed up to meet and learn about our local media!

  to the City of Gig Harbor for allowing their support

  AND

  to the Gig Harbor Arts Commission for presenting this workshop!

OK.....in the interest of full disclosure, I am one of the Gig Harbor Art Commissioners.
Our goal in presenting these workshops is to be of assistance to local artists and their business...which is small business, so we included small businesses and then invited our local non profits.  
 Our next workshop is:

 How to Make Facebook Your Number One Marketing Strategy

May 6th    5:30pm

Gig Harbor Civic Center

The meeting will be in the Council Chambers,

 no reservation required and we are expecting a full house!

The presenters for this workshop will be 

Tracey Warren, author, "100 Lessons to Grow Your Business Using Social Media"

AND

Laureen Lund, Marketing Director for the City of Gig Harbor.....Laureen markets Gig Harbor, including using social media, every day!

Our last workshop included how to write a good press release, here is a recap:

Good press releases are meant to keep the media informed of your recent developments and future plans.

Good press releases are meant to stirr the reporters' interest and inspire them to cover the story further.

1.  Grab attention with a good headline; engaging and accurate.

2.  Get right to the point in the first paragraph:  who, what, where, when, why.   Reporters are busy, make it easy for them.

3.  Include hard numbers.  If you are have a new art piece about a particular subject, is it growing extent...numbers please. If your widget is popular in the world and selling like hotcakes here.... If you had 5 runners in your event last year and 200 runners this year..numbers please...etc.

4.  Make it grammatically flawless.   Please do not spell Twitter, Tweeter....OK, that was me.  But, don't do it!!!

5.  Include quotes when possible...one sentence.

6.  Your contact information.

7.  One page,send email.  If you can get a photo in the actual email, good.  Reporters do not have time to click through to find a photo.  

8.  Show reporters how to find more information with a clickable link.......just make double sure there is good information when landing on that link/s. 

9.  Your Facebook address, you Twitter address....

10.  A followup phone call is good thing to do to make sure your release was received.

11.  Always ask for the order.....example:  

There is going to be a great presentation on May 6th at 5:30pm at the

 Gig Harbor Civic Center on How to Use Social Media as Your Marketing Tool.

  Will you you attend??

Where ever your footsteps take you,
go with great joy
and great kindness to one another!!!

We are so excited to cordially invite you to attend....

 

Feel Good Free Art

On The Road to Asia

 By Way of Amsterdam

Yes, yes, we had a wonderful trip and shared lots of FREE art and took lots of video!!!   This video presentation is just a little preview.  We also met some "unusua"l artist...

...but that is for another time.

Our first video is ready for your viewing pleasure, and it is from the end of our trip.  In Kyoto, Japan we met and spent a little time with a wonderful, gracious Enamel Cloisonne artist, Tomoko.

By way of a fun, short video you will meet Tomoko...and we actually have a couple pieces of her work for you to enjoy in real life.  

A bonus for all of us, is a great music experience, a local group, "Signature Brass Quintet".  6:30, a fun evening, enjoying Japanese and local art. 

A great big thank you to Deborah Grady at Full Moon Gallery for offering her space to welcome this video, artists and wonderful music!!

Where ever your footsteps take you,
go with great joy
and great kindness to one another!!!